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China is a country with a large population and a large population base. It is also a country with a fast population growth in the world. The domestic education industry has flourished for decades. The acceleration of urbanization is the rapid rise of cram schools, English classes, and physical education classes. It can be said without fear that most of the Chinese people’s lives are devoted to the education of children, all kinds of electronic toys, The rise of intellectual products, especially the development of the pen industry, is particularly rapid. In the 21st century, the state's investment in the education industry is constantly increasing. First, it eliminates the tuition and miscellaneous fees in the compulsory education stage, and expands the educational facilities in the villages and towns. It can be said that it is in full swing and very hot.
It is precisely because of the country’s emphasis on education that more parents feel the sense of crisis in education. No one wants to let their children lose to the starting line. It is precisely because of this unprecedented sense of crisis in early childhood education. A huge business opportunity in the pen industry, bringing billions of business opportunities and wealth every year.
Point reading pens have been strangers to Chinese consumers in comparison to dot reading machines, but they are completely different today, and consumers are increasingly favoring pens! The American and European reading pens in the 1990s have been popular for many years. In the United States, the product is called an e-book, which reads the contents of the book through an electronic sensor pen. The user group is mainly children aged 0 to 6 years old. Native language learning and basic reading. According to statistics, from 1995 to 2006, the number of individual users in the United States has reached 46 million, and so far the number of individual users has exceeded 70 million. Despite this, the Chinese market has not reached 10 million individual users in the past ten years. According to China, the average number of newborn children in the past decade is about 16 million, which means that less than 10% of children are purchased!
In China's early childhood education market, silent graphics and children's computer products account for half of the market, of which silent graphics occupy 16% of the market, children's computer products account for 19% of the market, children's reading pens and children's dot reading machines account for 15% In the market, families that do not have preschool preschool education in the real world still occupy a large proportion. Therefore, China's pen reading pen industry has a broad market and development space.
China's dot reading pen market really started in 2008, and it broke out briefly in 2011. However, due to the involvement of many cottage manufacturers in the pen industry and the impact of Taobao on physical stores, coupled with the concept of consumers reading pens Unclear leads to market confusion, which will inevitably lead consumers to misunderstand the pen! From 2014 to now, several major major publishing houses in the country have also begun to enter the pen-reading pen market. Among them, well-known foreign research institutes, such as the external research and reading pens and the people’s teaching and learning clubs, have already sold in Xinhua Bookstores. Yantong and Renren's teaching institutes use the advantages of their own publishing materials to directly read the published books and then read them. Therefore, these two reading pens are more suitable for primary school children to learn English textbooks. At present, after experiencing the victory of the market, the research and development capabilities of the technology of the readers of Xueyou Technology have become more mature. At present, many well-known domestic publishing houses such as FLTRP and Zhongshaoshe have also reached a deep cooperative relationship with the Friends of Learning.
Market research generally believes that children's reading pens are more suitable for children between the ages of 0 and 6 years, which is consistent with the phenomenon of European and American markets. The direct effect of reading pens on children is to improve their language learning ability and reading ability. Therefore, reading content books must be extensive. In addition, children's English learning is more focused on oral training than sentence and grammar learning! Therefore, consumers are advised to look at whether there is content suitable for children to learn and to understand the reading needs of different age groups when purchasing pens, so as to enhance the children's future learning ability! The development direction of China's point pen industry has gradually developed from the southeast coast to the inland cities. Although the current inland city market share is less than 30% of the total market, its sales volume is also very large, and its impact on the dot pen market. It is also very important.
In particular, the intelligent point-reading pen with the functions of reading, recording, literacy, storytelling and graphic games has been added. It is like the spring bamboo shoots after the rain, and it has a great vitality. At the same time, the successful development of plastic synthesis technology and domestic graphic recognition technology has greatly reduced the production cost of the pen, and also let the general public understand and touch the pen, which has driven the development of the pen industry. In addition, with the enhancement of the concept of early childhood education in the family, the development prospects of the pen reading pen industry are very impressive.